The unveiling of Kia Malta’s newly refurbished showroom on the of 14th September 2023 was an event where social conviviality set against the avant-garde technological innovation, encapsulating Kia’s unwavering commitment in providing an exceptional experience for car buyers and enthusiasts.
Continuing in line with its significant 2021 brand relaunch, projecting a fresh brand strategy, logo, and slogan, the brand is elevating its showrooms with a design inspired by the ‘Opposites United’ philosophy, a concept embodying a deliberate division of each showroom into two contrasting sections: a minimalist, customer-focused area with warm, natural tones and wooden surfaces, contrasted with a futuristic exhibition space. Kia aims to create an “infinite loop” of design identity that harmoniously blends disparate spaces, emphasizing contrast and symmetry.
The evening’s proceedings were set in motion with an introduction by Motors Inc General Manager Stephen Aquilina followed by Kia Malta’s CEO, Mr. Matthew Fenech. Mr. Fenech shared the company’s vision for the showroom and its role in shaping the future of automotive retail together with Kia’s commitment to innovation, customer-centricity, and a shared love for automobiles.
Attendees were treated to an exclusive preview of Kia’s latest car models, each a masterpiece of modern engineering equipped with cutting-edge technology. These vehicles are a testament to Kia’s unwavering dedication to sustainability, a commitment additionally reflected by the announcement of long-distance swimming environmentalist Mr. Neil Agius as the official brand Ambassador. Neil’s tireless efforts and dedication to battling pollution and promoting sustainability, resonates with Kia’s values, reflecting in their environmentally conscious designs but also in their efficient and eco-friendly performance.
A short musical interlude by renowned Maltese singer, Ivan Grech, main singer, and author of the famous band Winter moods, also included an innovative twist , powered by a V2L (Vehicle To Load) technology connected to a Kia EV6 on display. This also demonstrates the brand’s commitment to sustainable solutions and forward-thinking technology.
Kia Malta extends its invitation to the public in visiting and experiencing the newly refurbished showroom and forming part of Kia’s brand purpose and future strategy mantra: Movement, inspiring innovation, design, and technology in the world of mobility.
Kia Malta, Motors Inc, Mdina Road, Qormi